Azca Auctions LTD Privacy Policy

Introduction

Azca Auctions LTD (Company Number: 15235682), Registered office address: Rear of 188 Hammersmith Road, London, W6 7DJ. (‘’Azca Auctions’’) or (‘’We/Us/Our’’) is committed to protecting your privacy.  

 

Azca Auctions will collect and manage information about our clients, as well as individuals who interact with us or have an interest in our services.  

This Policy, along with any of our other related terms and conditions, outlines the reasons for collecting personal information, how we use it, the legal grounds for doing so, and your rights regarding the collection and use of your information.  

 

How Azca Auctions Collects Data

 

Directly from You: We collect personal data when you interact with us. This includes activities such as visiting our premises, attending meetings, inquiring about services, registering for auctions, subscribing to newsletters, posting content, attending events, or contacting us through various channels (e.g., online, email, phone, or social media). 

 

Automatic Collection: We may automatically collect data when you use our telephone bidding service, visit our website, or attend events. This can include recordings of telephone calls, CCTV footage when visiting our premises, footage taken during live broadcasting, and data collected via cookies on our website. 

 

From other Sources: We may also collect personal data from third parties, such as when you are appointed as an agent, referred to us by someone, mentioned in our research, or identified through public records and third-party screening services (e.g. for anti-money laundering checks or other criminal offences). 

 

With your Consent: We may collect data from organisations you have authorised to share your personal information with us, including businesses you work with or third parties when you purchase a product or service. 

 

Types of Data Azca Auctions Collects 

 

Identity Data: This includes your name, title, date of birth, gender, identification documents, proof of address, details regarding your connection to a company or trust, any communication with law enforcement, and any interest in or any ownership of any relevant property. 

 

Contact Data: This consists of your billing and delivery address, email, phone numbers, and details for additional contacts. 

 

Correspondence Data: Records of your communication with us. 

 

Image Data: Photographs or video images, including CCTV footage and live sale broadcasts. 

 

Financial Data: Bank account information, payment card details, credit report results, occupation, source of wealth, and whether you are classified as a Politically Exposed Person (PEP). 

 

Transaction Data: Details of payments, purchased products, services, property, and insurance. 

 

Credit History Data: Information regarding your credit history details. 

 

Technical Data: Internet protocol address, browser data, location, and device information used to access our website. 

 

Profile Data: This includes your username, password, purchase history, preferences, feedback, and survey responses. 

 

Usage Data: Information on how you utilize our website, products, and services, which encompasses data collected from cookies and web logs. 

 

Marketing and Communications Preferences: Your preferences regarding how you wish to receive marketing communications from us. 

 

Job Applicant Data: Information submitted in a job application, which is used exclusively for the purpose of evaluating your application. 

 

 

How and why Azca Auctions Uses your Information 

Purposes for Collecting Your Data: 

  • To register you as a new customer and provide services at your request. 
  • To inform you about updates to our terms or privacy policies, as well as to solicit reviews or feedback. 
  • To comply with legal obligations, such as customer due diligence, customs duties, taxation, and anti-money laundering regulations. 
  • To record property details (such as authenticity, provenance, and title) to prevent fraud or theft. 
  • To ensure the security of our staff, clients, visitors, premises, and property through the use of CCTV and call recording. 
  • To keep you informed about upcoming events or properties of interest. 
  • To protect and monitor our business and website, including troubleshooting and data analysis. 
  • To deliver relevant content on our website and measure the effectiveness of our advertising. 
  • To utilize analytics for improving our website, products, services, and overall customer experience. 
  • To recommend goods, services, and upcoming events that may interest you. 
  • To monitor service quality, train staff, and enhance our business operations. 

Legal grounds for collecting such data: 

 

  • Performance of a contract. 
  • Necessary compliance with a legal obligation. 
  • Pursuit of legitimate interests. 
  • Serving thr public interest. 

 

Use of Aggregated Data: We may utilize aggregated and anonymized data for research purposes without any limitations. 

 

How Azca Auctions Keeps your Data Secure 

 

Azca Auctions takes all reasonable measures to protect the security and integrity of your personal information, whether it is provided through our websites or other channels. We ensure that only authorized individuals have access to your information, and everyone with access is trained in secure handling practices. We employ various measures to safeguard your personal data, including implementing access controls, utilizing firewalls, and maintaining secure servers. 

While we make every effort to protect your personal data, we cannot guarantee its security during transmission over the internet. Once your information is received, we implement stringent security measures to prevent unauthorized access. 

 

Who has Access to Your Information 

 

We do not share your personal data with third parties for their own marketing or other purposes. We will only share your personal data with third parties when necessary to provide the services you have requested. This may include our bank, payment processors, shipping companies, warehouse operators, insurers, experts assisting with property authentication or valuation, and those handling cataloguing and direct marketing. These organisations will use your information solely to perform the services you have requested and are required to keep it confidential and secure. 

 

We may be required to conduct anti-money laundering and trade sanction checks, which could involve retaining and disclosing certain information about you to the relevant authorities. This is also to support fraud prevention and crime detection efforts. We will only share your personal data in response to a request from government or law enforcement agencies, and only when mandated by a court order. 

 

We work with third-party service providers, such as mailing houses and providers of database and marketing tools. We carefully select these providers to ensure they meet our standards. We also use analytics and search engine providers to help us enhance our website and improve its functionality. 

 

Data Retention 

 

We will retain your data for as long as necessary to provide the required services, fulfil tax, legal, and regulatory obligations, and defend against potential legal claims. Information related to the ownership, provenance, and/or title of property will be retained indefinitely based on our legitimate business interests. 

  

Your Rights 

  

We may reach out to you regarding marketing communications, which you can opt out of by using the unsubscribe link found in all email communications or by contacting us at info@azcaauctions.com. 

  

Your rights also include: 

  

  • The right to access your personal data. 
  • The right to request correction of any inaccurate or outdated information. 
  • The right to have your data erased. 
  • The right to limit how we process and use your data. 
  • Rights related to automated decision-making and profiling, including for marketing purposes. 
  • The right to request your data in a secure format that can be easily reused. 

   

If you are a California resident, you may have different rights applicable. Please review your rights through your local governing body’s information portal.  

 

Glossary 

 

Consent: This indicates that you have explicitly agreed to the processing of your personal data. 

 

Performance of a Contract: This entails processing your personal data to fulfil a contract with you or to take necessary steps prior to entering into a contract. 

 

Compliance with a Legal Obligation: This refers to the processing of your data to adhere to legal or regulatory requirements. 

   

Public Interest: This pertains to the processing of personal data for tasks carried out in the public interest or in the exercise of official authority. 

   

Legitimate Interests: This relates to our or a third party's interest in operating efficiently to provide you with quality service. We will only process your data when our interests do not outweigh any potential impact on you, unless required by law or with your consent. 

 

How to Keep your Information up to Date 

 

Please inform us if your details change by contacting us at info@azcaauctions.com. 

 

Changes to this Policy 

 
Any future updates to our privacy policy will be posted on this page and, and when applicable will be communicated to you via email. 

 
This policy supersedes all previous privacy policies or statements. Use of our website and services confirms your consent with our policy and our terms and conditions.